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Wave Franchise :: PDF File

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1: (intransitive verb) to motion with the hand.
2: (noun) the movement of water. a moving ridge or swelling on the surface of liquid.
3: (noun) the transference of ENERGY that propagates through space and time.
4: (product) a great tasting energy drink.
PHRASE: I think I would like another Wave Energy Drink.
QUESTION: Will you throw me another can of Wave Energy Drink?
ORIGIN: The creative and ingenious minds of Wave Energy Drink Executives.

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Wave Energy Drink, LLC is offering a select few the opportunity to distribute Wave products. It is a unique chance to benefit from a promising company with proven leadership in a rapidly growing market segment. Energy Drinks are the only category to experience double digit growth in the entire beverage industry since 2008. Energy Drink sales are currently estimated at $7 billion, and expected to balloon to $10 billion in 2010.

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The minute you start your new business, you will have a protected territory with an established list of retailers. A solid foundation of potential customers means you don’t have to wait for them to come to you; they are expecting you to call on them. These retailers include:

  • Convenience stores
  • Gas stations
  • Bars
  • Nightclubs
  • Restaurants
  • Coffee shops
  • Mom & pop grocery stores
  • Gourmet food retailers
  • Sports clubs
  • Tanning salons
  • Mass merchants
  • Drug stores

 



Category Statistics
The energy drink category grew 26% through the four major retail channels of grocery, drug, mass merchandise (excluding Wal-Mart) and convenience stores during the 2008 year ending June 15. This was the highest growth rate of any beverage segment. (Source: Information Resources, Inc.)
Energy drinks are expected to continue double-digit growth over the next three years, with one of the highest growth rates in the beverage category. (Source: Beverage Marketing Corporation)
In 2008, total category sales were more than $4.5 billion, of which $3.7 billion were sold through convenience stores. (Source: Information Resources, Inc.) 70% of non-users site image, taste and price as barriers to entry. Wave confronts these barriers head on, dissolving concerns for non-users.